Since its inception, experiential marketing has been the talk of the town and sooner than anyone's expectation, it became an important part of the marketing campaigns. Experiential marketing agencies are having a ball as they are enjoying the creative process of designing and executing successful experiential marketing campaigns.
Having access to multiple products and multiple brands on the fingertips, users are likely to switch brands when they get a good offer. It is inevitable. However, there's a class of customers that remain loyal to their brand even if they have to pay extra for a good quality product and experience. User-Experience and brand loyalty have become important factors in the purchase process. Focusing on these important factors, the brands have started giving better customer-brand experience to improve customer-brand relationship by engaging the customers with their brand via experience marketing.
The success of an experiential marketing campaign is not judged by the number of participants. It's evaluated on the quality of experience given to the participants and how they are going to remember the brand. If the participants get a positive vibe from your brand and they enjoyed their experience or interaction with your brand, they are definitely going to remember the brand name for long. The positive relationship with the brand influences the buying decision.
The old methods of convincing the users to buy your product are not effective with today's buying habits of the users. Experiential marketing campaigns resonate well with the buying habit of today's consumers that's why they are so important.
