Make Them Learn About Your Brand Through Interactive Classes
Yes, classes and workshops that revolve around your goods and services are going to be very beneficial to your brand. They are a fantastic way for your customers to interact with you. These can be advertised as a kind of learning experience and a short term course which is both enlightening and entertaining. You can also add an angle of charity to it by donating the proceeds collected (if any) to a noble cause. A lot of experiential marketing companies will vouch for the effectiveness of this method of promoting your brand.
They Would Want You To Organize A Tasting Session
You know how effective those tasting and sampling events are right? They always attract huge crowds and any reputed experiential marketing agency would advise you to opt for just that. In fact many professionals would have a standard plan in hand to modify it to your needs and then put it into action. Tours of food and drink establishments are big crowd pullers and they can be molded according to your brand needs. And the best way to increase your footfall in this kind of event would be to organize it in a touristy area. Why do you think wineries are able to find so many people flocking to their events? Reason is everyone likes to please their taste buds!
Have You Ever Thought Of Giving Your Audience A Site Tour?
Some business undertakings are absolutely perfect for a tour experience across their premises. If you are a beer manufacturing plant or want to be something like Heineken, you better look for a way to introduce your customers to the process that makes their favorite beer so delicious. They will be happy to visit your brewery or distillery division where they can see and experience just how the entire manufacturing process takes place. You can also narrate to them a little story about your company’s history and its struggles through its early days of formation as you go along. This kind of experiential marketing activity will let you gather more information on your customers and also when you are giving them an uninterrupted behind-the-scenes look at the process, you are establishing a stronger connection with them.
