Valentine's Day buzz remains throughout February month. And brands find a way to elicit consumer engagement with relevant content. Various experiential marketing agencies provide strategies you can operate to delight, surprise, and drive sales during the season of love, from SMS campaigns to social media promotions and more.
Below are seven Valentine's Day marketing strategies to help you share your love with consumers this month-
1. Interactive Social Media Campaign
A social media campaign is a conversational way to engage consumers toward a brand. Tiffany & Co. made that little present into their UGC marketing campaign named- The Tiffany Tattoo Shop. This mini-site allowed customers to select and personalize a tattoo that they can use as a sticker on their Instagram posts with the #BelieveInLove hashtag. The brand received huge responses.
2. Sharing Offers Through SMS
Show your existing consumers some love by providing them a special discount deal on your products or services for Valentine's week. Delivering such messages in various ways can enhance the method to activate the audience with timely offers. The traditional method is still beneficial as the SMS open rate is a stunning 98%.
3. Engaging Social Media Contest
The Body Shop's #SendingAKiss contest asked their Instagram followers to share photos of themselves blowing a kiss to a friend. Winners were awarded a pack of fruit-scented lip balms. This campaign helped them reach relevant and new audiences without using valuable resources.
4. Great UGC
Dunkin' has a reputation for creating excellent user-generated content (UGC) marketing campaigns. They understand how passionate and loyal their consumer base is and use that to their benefit again. The brand has expressed Valentine's love via Dunkin Love Instagram content to attract customers.
5. Heartwarming Video Content
Valentine's Day is the biggest revenue generator for online dating platforms. These sites have gone from taboo to the social norm of millennial dating with a Valentine's Day marketing strategy. A heartwarming video strategy can make one feel the Day and get attached to the brand.
6. Celebrate Love Through Social Media
Enjoy every bond of togetherness on Valentine's Day, and let your consumers do the same. Be it sister's bond, couple's bond, newlywed bonds, daughter mother, or father bond, here, love is different but meant to be celebrated. Self-love is a celebration. Brands can make efforts to celebrate such bonds.
7. Visual Marketing
Google has demonstrated the power of storytelling pictures while tracking a romantic story from beginning to end through its Valentine’s Day campaign once. It encouraged users to share their love-life stories emotionally.
With the help of strong visuals, UGC, and rewards, you can give more love to your loyal consumers around the season of love and tap into unique customer segments through social media and referrals buzz. Keep love content to everyone, not only for couples. It's about valuing any kind of relationship. It is how the best experiential marketing agency draws the audience's attention.
