Have you seen traditional marketing these days? You might be thinking for a few seconds and end up saying none. However, if you even say it, you know how modernized the advertisements have become these days. All thanks to experiential marketing agencies that have encouraged brands to speak with consumers through their ultimate strategies. You might have witnessed such marketing around you.
For instance, Doc McStuffin’s Checkup Clinic- to promote the second series in 2014, Disney recreated Doc’s clinic in Tesco. It has engaged many children. Such experiential marketing boosts the ROI and influences brands to become the talk of the town. They bring creative and innovative interactions with customers at live events and shows to build extended brand recall.
Experiential marketing enhances the ROI from such events and is utilized as a successful marketing strategy by organizations. Look at below four companies utilizing this marketing at their conferences, trade shows, and events-
1. Netflix’s Celebrity Face Swap
Netflix has withdrawn millennials with the help of an excellent outdoor experiential ad campaign by capitalizing on the Snapchat face swap filter. The team added many images of celebrities, encouraged youngsters to take pictures, and uploaded them on their social media platforms. It creates exposure for Netflix with over 60000 selfies shared over social media portals and discovers a marvelous example of an experiential ad campaign.
2. Volkswagen Piano Staircase
Staircase became fun when chosen! Volkswagen turned a subway staircase in Stockholm into a giant piano. It conveyed that an individual could do difficult things if provided with fun. People took the piano staircase over the escalator. Moreover, it became sensitive news while Volkswagen attracted many visitors.
3. Lean Cuisine's #WeighThis Campaign
Nestle's Lean Cuisine touched many hearts with an experiential marketing campaign with high emotional involvement. The firm installed weighing scales that did not exhibit weight but listed all the accomplishments a woman has achieved during her lifetime. There was nothing to sample a product, but the trick worked when the audience showed interest.
4. KFC’s “herbs and spices” Twitter story
A social media portal Twitter shone by its user, Mike Edgette, on an unusual fact about KFC's Twitter followers. Mike observed that the KFCs Twitter account followed 11 people, where six are men named Herb while five are the spice girls. This quirky observation went viral and led to a funny recounting of KFC following only Herbs and Spices. KFC was thankful to Mike for creating many likes and shares for the brand.
Experiential marketing strategies provide some wonderful learning takeaways for brands. They are fun and have the chance of generating a million or more views. Hiring the best experiential marketing agency can help you find a suitable strategy and make your brand interactive for the target audience.
