Any marketer or expert may have a different view on the concept of experiential marketing but the end goal remains the same. The goal is to provide live experience to the customer. Experiential marketing serves as a tool through which the engagement with the customer can be increased. To achieve this, there are some activities called as marketing events. For the crowd, the events are random but they are planned by companies to create the engagement, awareness about the brand. The event manager has to make sure that event looks natural. This is because customers don’t like to be forced about choosing a product. This can also damage the image of the brand.
The Experiential Agency which can deliver the best experience can attract a lot of customers for the brand. Experiential marketing can also be termed as a one-time Investment marketing. This is because when one customer likes the product, he is going to give more review and promotion through the mouth. This decreases the further need of having a Marketing campaign and the graph of sales increases continuously.
How experiential marketing is different from other methods?
Experiential marketing is different from traditional methods. In the traditional method, marketing is achieved through different forms of advertisements like television, newspapers etc. But in Experiential marketing, it is achieved by providing live experiences. While focusing on the marketing campaign, the brand should not involve the characteristics of other methods. This is because the method of experiential marketing is very different from others. Mixing characteristics of both can mess up the event.
Below are the values created by experiential marketing:
• Strong engagement of customers: Experiential marketing helps in the creation of strong customer engagement. Whatever unique thing people experience in the market, they like to share it with their family members and friends. If they won something from the event, they are going to tell others. Depending upon the practices of the top experiential marketing agency the results of the marketing campaign can be enhanced. For example, the companies can share the details of events on social media and tag the customers who won something at that event. The customer is going to share it as he is going to be famous in this. This way a little push in the live event can rotate the circle of marketing. After this, posting the details of the event on social media can help in getting a huge crowd at the venue.
• Trust: Experiential marketing helps in improving online visibility. This directly helps as people like to trust the brand which they can see on the internet. A brand should initially build his social media profile and share the details of live experiences there. It can help in getting a large gathering of the crowd.
• Building brand value: In the market, there are a lot of brands. All the brands are competing to be at the top. Thus, the company needs to do something unique which can directly influence the mind-set of people. A company should know that the customer is not going to spend his money on trying new products. The company should initially provide some products as free so that they can try them. This is a great way of bypassing the competition and if the product has great quality then the customer is not going to leave them easily.
