Experiential Marketing or event marketing are used interchangeably several times. Event marketing is a form of experiential marketing. The experiential marketing company that you have associated with will explain event marketing as a campaign to launch a particular product/service and to introduce it “in the flesh” to your audience so that they can experience it firsthand. Say goodbye to passive marketing messages. It means that the consumer is able to see, hear, feel, touch and experience the product for the very first time. This is why it is called “experiential”.

Product Showcases-How Your Experiential Agency Comes In

Several event marketing agencies in the city are the biggest proponents of product showcases. This is because it is one of the most popular types of experiential marketing strategies available in the present time and age.

The Idea Is Very Simple

The Approach Is Very Straight Forward

And The Result Is Highly Tangible

Instead of listing your products and services on a website or an online marketplace, you will be showcasing them in an actual venue. If you are conscious about social distancing and several other covid-19 norms, you can always carry out a remote virtual product showcase on an online domain as well. You can simultaneously carry out an experiential event at the nearest mall following all the covid-19 norms and keeping the crowds limited in number. A very practical approach would be to constantly keep the feeds coming in from the mall to your online domain for a wholesome and immersive experience. You can make the most of product showcasing as a form of experiential marketing strategy even post the pandemic.