If you have overspent on your marketing campaign and still received under-quality results, it's time you let the two brothers work for you together 'Experiential Marketing and Influencer Marketing'. Experiential marketing agencies are now integrating influencer marketing into their campaigns for better results.

3 Strategies where you can make the best of the 'influencer marketing and experiential marketing' merger

Look for Relationships and Not Partnerships

Don't approach the influencer to promote your brand or event like a business deal. Share your idea, let the influencer find what he loves about the idea and let him connect with it naturally. He knows what kind of content his audience loves, let him find that USP to promote your brand on his page.

Experiential marketing agencies encourage a good start to a healthy business relationship.

Micro Influencers are as Good as Macro Influencers

LaCroix doubled its sales by contacting micro influencers. They built an entire network of smaller influencers to target organic audience and they got successful results.

The goal of experiential marketing agencies while connecting with an influencer is to find someone who can make a genuine contribution to a brand.

Personalized Content

Influencers know the kind of content his followers like to see and he can put your brand in his content smoothly. Sales-pitchy content is not what people want to see online.

You can't be bossy over the influencer you are in talks with. You both have to come on the same page to promote your brand.

Invite Influencers

If you are approaching an influencer who lives nearby the event location, you can invite him to your booth and allow him to post a live update on his social media. Live updates will be a big boost to your brand promotions.