PR stunts designed by experiential marketing agencies aim to raise the public's eyebrows. Despite all the excellent work out there, no real formula exists apart from the creative mind that makes a stunt works.
The idea can be simple but needs the planning of months. Perhaps, it includes a skydive from the edge of space. There is no constraint to brand activation companies and innovative teams to create a buzz among the target audience.
Many PR campaigns have set examples till now, and here are five ways that have made people recall brands for a long. Here you go-
· Interactive and Explained
Every PR campaign aims to grab public attention. Stay simple and don’t confuse viewers with complex language and word use. Change the idea if you can’t explain in easy words as your target mass is laymen, and they don't want to scratch their heads in understanding what your brand wants to convey. Make your brand speak with the public.
· Promote Brand without Praise
That’s what creativity is called. Communicating with people boosts their understanding and made them feel somethings to remember, whether a tagline or the way you represent it. Make sure your brand’s PR stunts bring a return, if not in bucks, at least should be responsive. Promote your brand by explaining it well, and don't over-flaunt.
· Clear Objectives
Your mind should know for whom you are creating the campaign? Always remember PR stunts and publicity stunts are different. It will help you decide the response you want- inquiries, awareness, or sales. Every effective campaign inspires debate or thoughts, highlights or presents, and entertains or shocks your service or product to enhance the sales graph. Thus, aim to reach your intended audience.
· Visual
Campaigns need supplementary videos or pictures. It is because people remember visuals more than text. Visual ads create a mark of an impression in people’s minds, making them talk about the product, whether positive or negative, but it comes in people’s mouths. Visual influences brand’s storytelling.
· Social Media
It needs no introduction. Almost everyone has access to social media portals. Seeking this, brands are placing themselves for years with appropriate hashtags. In 2014, Birds Eye Opened restaurants in London. It runs a campaign motivating people to upload pictures of
their ordered food online with #BirdsEyeInspiratins. It makes them have a free meal from the restaurant.
It may or may not be easy and not always cheap to form a unique spectacle that gets everyone talking. The result of a PR Stunt is sales, making it well worth the investment in money and time. If you are looking for engaging PR stunts for your brand, not only the ways mentioned above can help you, getting in touch with the best experiential marketing agency will be a lucrative help.
