Do You Know that Experiential Marketing has been around for the last 20 years? Yes, it is not a new marketing technique. But, due to the digital age of marketing which people quickly grasped and the combination of digital and physical marketing, the term experiential marketing got the limelight in this era and people got aware of that.Add paragraph text here.
The origin of experiential marketing is in event marketing. When the brands who had extra budget for their event marketing would go ahead and include experiential marketing as well. And, seeing its popularity, brands nowadays keep a dedicated budget for their experiential marketing.
Initially, there wasn’t much to consider in the planning and strategy stage of the experiential marketing campaign as the buying habits of the consumer were simple and easy to understand. With growing demands, a number of brands and the competition, the constant change in the buying habits and mediums, there’s a lot more that goes into planning effective experiential marketing. An equal amount of efforts are contributed to the execution of the same.
It takes three elements for the teams at the experiential marketing service providing companies to design the experiential marketing campaign.
1. Knowing the targeted customer and their buying habits
2. Knowing the Brand
3. Creating a common ground experience for the brand and the customer where the customer can have a memorable experience and the brands can have fruitful results.
Focusing on these elements allows the marketing professionals to stick to the plans and work in the area that is relevant to the brands as well as the customers.
