This post outlines the ultimate cocktail recipe for agency success to help you crush 2022. This unique list defines the most predicted marketing tech trends. So, know where to turn and what to use through the experiential marketing roadmap.
Many emerging technologies and creative solutions can seem overwhelming to know where to take your brand.
These five trends are here to help you out-
1. Voice Search Optimization
Voice assistants are no longer just a part. They lead now. Around 40% of general online searching takes place through voice. It shows the opportunity for smart voice-activated campaigns and conversational marketing.
2. AR and VR
AR (Augmented Reality) and VR (Virtual Reality) create sensational experiences. Allowing consumers to explore the home comfort through the advanced technology of AR and VR boosts engagement.
3. Influencer Marketing
You can take leverage of several channels for marketing wins. According to the global survey by Forbes, only 9% of marketing agencies used TikTok at the beginning of 2021. Influencing consumers through content is lucrative marketing.
4. Conversational Commerce
Such conversations are made through chatbots, live chat, voice assistants, and more. With the addition of advanced machine learning and AI, more than 50% of consumers expect a response within 10 minutes. Many brands such as Domino’s have opted for it.
5. Audio Content
Releasing audio with website content helps consumers listen to what the article says. Many brands' audio content is released through ports such as Spotify to target the real audience.
It is easy to market your market with these trends. Thus, taking the help of experiential marketing services is a better way to gain an audience.
