Distinction between Brand Activation and Experiential Marketing 

Brand activation accounts for the process that drives consumer actions via experiences and interactions that are focused on the brand. This kind of marketing approach is attained by using concepts like experiential marketing and other kinds of activation solutions. Brand activation companies enable a brand to directly interact with the consumer with the aim of building brand loyalty and a community around the products and services of the brand. BTL (Below the line) marketing activities for brand activations have risen in popularity as an answer to the modifying attitude towards traditional marketing and the growth of experiential technology.  

Increasing number of people is losing their trust in the traditional model of advertising that was based on depicting the distinctive selling points of the product/service. A brand activation agency is centered on crafting a unique relationship between the brand and the customer instead of merely highlighting the product/service. This is generally attained by utilizing experiential technology to craft immersive brand experiences for customers. 

Distinction Between Brand Activation and Experiential Marketing 

Brand activation is centered on creating a connection between the customer and the brand. It ‘activates’ the value of the brand in the mind of the customer and the customer then begins to link that value with the brand, thereby creating a strong bond. 

Experiential marketing agency uses experiences and activities to promote the services and products of a brand. The idea is to create an immersive experience for the customers so that they get to experience the value of the brand. 

A campaign for brand activation is all about crafting an honest and strong impression on the mind of the consumer that the promises that advertising made are legitimate. Marketing based on experiences further helps in boosting the promises of advertising by crafting in-depth experiences that make the consumer understand the value of the brand. 

Experiential marketing is generally used as a method of brand activation. But, it is vital to note that these two are different. Brand activation includes marketing based on experiences but overall, it is a bigger concept that includes multiple other ideas.