The budget of the experiential marketing campaign being the prime parameter is seeing constant growth ever since its introduction. We have seen exponential growth in revenue of experiential marketing agencies. There are investments from every sector as experiential marketing has become a common practice.
Ticketed Events
While the majority of the brands focus on free events, the prime players are going after the ticketed events. This allows the brands that have limited marketing budget to execute their events effectively. The ticketed events are said to have more credibility. This also reduces the chances of drop-outs and the brands are able to serve efficiently to their potential customers.
Stayable Experiences
Experiential marketing began with the event that lasted 4-5 hours or a whole day. But, with the shift to multi-day events, the stayable experiences have come in. The hotel stay and other luxuries for the attendees are pretty common. Recently, Tik-Tok mobile application organized an event for its top users where they offered hotel stay for free and other facilities.
Technology and Innovation
Smart people are leveraging technology and innovation in their events. The VR and AR focused events are already the talk of the town. Leading experiential marketing agencies know how to work around the latest technology and deliver an exceptional experience to the user.
So, these were the trends that got the limelight in 2019 experiential marketing campaigns by all sorts of brands. If you want your experiential marketing campaign to be successful, make sure the experiential marketing company you are contacting implements these in the campaign.
